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joyarte jewelry couture Heads to Hub After Big Apple Success

By joyarte
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  • 12 May

joyarte jewelry couture is headed to Boston Fashion Week after a successful launch of the new Mechanista line at the New York Fashion Week in September. Priscilla Martinez, principal designer at joyarte jewelry couture, will be on hand in Boston, showing three new lines and other customer favorites at the Fashion Bazaar, a culminating-day event hosted at the Oficio coworking space located on fashion-centric Newbury Street in Boston. The show will run from 11am-5pm, Saturday, October 5th at 30 Newbury Street, 3rd floor, and will feature some of Boston's most unique independent designers of jewelry, clothing, beauty products, and other accessories.

"With two new designers on staff, Kristine Jimenez and Andrea Gianni, we were excited about collaborating on a new line specifically for New York Fashion Week," says Martinez. "We definitely wanted to stretch our 'design muscles' for the show, and I believe we exceeded even our own expectations." Debuting the Mechanista line in New York, the designers of joyarte jewelry couture created an exciting departure line, riffing off the theme of steam punk, suggested by the show organizers.

In New York, joyarte jewelry walked the runway, accessorizing the fashions of Calley Gonzalez' Couture by Calley as part of the Designer's Collective show September 7th, produced by Fashion Gallery NY Fashion Week (@fgnyfw) and held at the mid-town Helen Mills Event Space. Gonzalez' collection appeared with seven other designers in the afternoon event.

"Since the New York show, joyarte has received extremely positive responses from customers and potential sales representatives to the Mechanista line," says Martinez. In addition to the signature precious metals and precious and semi-precious stones present in joyarte jewelry designs, the Mechanista pieces also incorporate laser-cut and hand-worked copper and other natural materials, such as leather. 

Alongside the Mechanista Collection, joyarte will be showcasing the recent Rio Lobo and BonBon lines. The Rio Lobo Collection, named for Martinez' father, Guadalupe, incorporates design lines that evoke river currents and the encompassing love of a father and husband. The name comes from the town in Spain originally named in Arabic wadi al-lub, or River of the Wolf. In Native tradition, the wolf is also The Great Teacher, as Martinez' father was. The Bon Bon pendants, the third new line, are delicious diamond and pearl delights, perfect for everyday or special event wear.

"We've been successfully selling in Boston for a few years, so we're excited to finally engage with Boston Fashion Week," say Martinez. "We're super excited to see what fashion inspirations we can bring back to infuse into our next collections."

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